How to Approach Book Bloggers to Gain Reviews and Exposure

Book bloggers can be powerful allies in promoting your book. Reviews from reputable bloggers boost credibility, expose your book to new audiences, and contribute to your online presence. Here’s a step-by-step guide on how to approach book bloggers effectively.

Step 1: Research the Right Bloggers

Finding the right bloggers is essential for successful outreach.

• Genre Match: Look for bloggers who review books in your genre.

• Review Policies: Check if the blogger has specific submission guidelines.

Step 2: Personalize Your Outreach

Generic emails are easy to ignore, so make your outreach personal.

• Friendly and Unique Email: Address the blogger by name and mention why you think your book suits their audience.

• Show Genuine Interest: Reference something specific from their blog to show you’ve done your homework.

Step 3: Create a Press Kit for Easy Access

A press kit simplifies the blogger’s review process.

• Include Essential Materials: Cover image, synopsis, author bio, and links to your website and social media.

• Easy Access: Link to your press kit in your email for quick access.

Step 4: Offer a Free Copy of Your Book

Make it easy for the blogger to read your book by providing a free copy.

• Digital Copies: Offer eBooks in various formats (ePub, Mobi, PDF).

• Signed Print Copy: For popular bloggers, offer a physical copy as a gesture of appreciation.

Step 5: Be Respectful of Their Time

Bloggers receive numerous requests, so patience is key.

• Avoid Pressuring: Let them know they can review at their convenience.

• Ample Time: Give at least a month for them to read and post a review.

Step 6: Follow Up Politely

If you don’t hear back, a polite follow-up can help.

• Gentle Reminder: Send a friendly follow-up after a few weeks if there’s no response.

• Express Gratitude: Regardless of the outcome, thank them for their time.

Step 7: Promote the Review on Your Channels

When a blogger posts a review, share it to show appreciation.

• Social Media Sharing: Tag the blogger and share the review with your followers.

• Website Feature: Add the review to a testimonials section on your website.

Step 8: Build Long-Term Relationships with Bloggers

Maintaining a relationship can open doors for future projects.

• Stay in Touch: Interact with their content and share their posts occasionally.

• Future Projects: Reach out for reviews on sequels or new books down the line.

Common Mistakes to Avoid When Approaching Bloggers

Avoiding common pitfalls can improve your chances of success.

• Avoid Generic Pitches: Personalized messages stand out more than form emails.

• Respect a “No”: If a blogger isn’t interested, accept it gracefully.

Conclusion

Approaching book bloggers takes time and strategy, but it can be a valuable part of your marketing plan. By reaching out respectfully, offering free copies, and building genuine relationships, you’ll increase your chances of gaining reviews that boost your book’s visibility and reputation.

FAQs

1. How do I find bloggers who review my genre?
Search for book bloggers in your genre on Google or platforms like Goodreads.

2. Do I need to pay book bloggers for reviews?
Most bloggers review books for free, especially if they’re interested in your genre, but some may offer paid promotional services.

3. How long should I wait before following up?
Wait at least two weeks before sending a polite follow-up.

4. Can I offer a physical book instead of an eBook?
Yes, offering a signed print copy can make a positive impression.

5. Should I share every review I receive?
Sharing positive reviews is beneficial, but you’re not obligated to share every single one.